Raising Awareness

Many landlords and tenants simply don’t know that there is no government regulation of the industry. They are not making an informed choice and assume that all letting agents adhere to reasonable minimum standards. We believe that rogue, unqualified agents should be driven out of business, so that landlords and tenants receive a better service.

NAEA AND ARLA TV ADVERT

This video is available for members to download from the online store.

PR AGENCY

Lansons Logo

Lansons help us to raise our profile within the UK media through public relations and public affairs driving our consumer message to use a ARLA member.

A variety of tools are used to do this including research reports, news releases, reactive comment, consumer advice press releases, stakeholder engagement advice and support and political monitoring.

VIEW ARLA PRESS RELEASES


Look for the Logo

ARLA LOGO

ARLA Licensed letting agents can promote their membership to consumers using the ARLA logo as a sticker on letting boards and in their office windows. A digital version of the logo is also available for use on websites, merchandise and literature. Individual agents may include the logo on their business cards or email footer.

ARLA members can obtain the logo from the online store

ARLA logo

WHY USE AN ARLA LICENSED LETTING AGENT? LEAFLET

Every year tenants and landlords lose thousands of pounds and suffer distress through dealing with agents who are inexperienced and do not deal with client money in a professional manner. This leaflet is an informative consumer guide that highlights the benefits of using an ARLA Licensed letting agent and what sets them apart from the rest.

ARLA members can order this flyer from the online store
View the leaflet online

Why use an ARLA Licensed letting agent?

LANDLORDS, ARE YOU AND YOUR MONEY ARLA PROTECTED? FLYER

This flyer uses a real-life case study to highlight the very real danger for landlords in using rogue agents. ARLA Licensed letting agents hold client money in a designated customer account and in the event something goes wrong landlords can apply for compensation. 

ARLA members can order this flyer from the online store
View this flyer online

Landlords, are you and your money ARLA protected?

AGENT FEE TEMPLATES

The Consumer Rights Act 2015 made it a legal requirement for letting agents (in England and Wales) to display all their fees and charges in branch and on websites. In light of these changes ARLA created a series of templates to support ARLA letting agents in complying with the legislation.

ARLA members can download the templates in the members' area

Agent Fee Templates

STUDENT GUIDE TO RENTING A HOUSE

This uniquely illustrated booklet is designed to assist students who are looking to rent a house, in most cases for the first time. It includes valuable information that will ensure the tenancy runs smoothly and stresses the importance of using an ARLA Licensed letting agent. It also features a checklist that covers all the questions a student should be asking themselves before they move in, right up until they move out.

ARLA members can order the student guide from the online store
View the guide online

Student Guide to Renting a House

CLIENT MONEY PROTECTION (CMP) LEAFLET

The CMP scheme run by NFoPP provides compensation to landlords, tenants and other clients should a letting agent misappropriate their rent, deposit or other client funds. All ARLA Licensed letting agents must have CMP if they handle client money. This leaflet details and answers the frequently asked questions surrounding CMP.   

ARLA members can order this leaflet from the online store
View the leaflet online

Client Money Protection Leaflet

REGIONAL PRESS ADVERTISING TEMPLATES

ARLA members in a particular region can group together and have their details listed to attract more business. The cost of the advert is split between the individual firms participating. The benefits are that we present a professional looking ad; have a consistent message about the reasons for choosing an ARLA member; and we develop further ARLA brand awareness with the public.

Download the free templates here

Regional press advertising templates