Central London Regional Meetings

  • Central London - Wednesday 10th January 2018 08:30 - 11:30
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Georigina Bartlett

September 2017

Prime London rents have continued to fall slowly during the past year, marking a seventh consecutive quarter of marginal falls. Rents were softening ahead of the EU referendum, but the Brexit vote has changed the shape of the market, creating a series of interesting micro trends that are concealed by average figures.

Average prime London rents fell by 0.6 per cent in the second quarter of 2017, with an annual decrease of 5.4 per cent. This leaves rents an average of 1.6 per cent down on their pre-credit crunch level. The most pronounced falls have been in the highest value, core prime central London locations, where rents are down 8.3 per cent year on year, having fallen by 1.4 per cent over the past three months.

Landlords in these markets have absorbed an average decrease of 9.5 per cent since the credit crunch. This has been offset by the 20 per cent capital growth over this period, a figure that would have been much higher were it not for the 14.4 per cent fall in capital values since September 2014.

Despite falling rents, the average corporate relocation budget has risen by 13 per cent year on year. This has been largely driven by banks and financial institutions relocating higher-level staff, often moving with their families to live close to top schools.

In the mid-term, increased supply from new build and accidental landlords unable to sell is likely to suppress rental growth in London. However, London’s global city status will ultimately underpin demand. We expect to see an uptake in the number of renters moving out to the commuter zone.

Georgina Bartlett FARLA
ARLA Propertymark Regional Representative
georginabartlett@arla-reps.co.uk