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Are you ready to be put in the spotlight?

Wednesday 16 August 2017

Progress with the first advertising campaign to highlight the importance of using an agent offering Propertymark Protection has moved on considerably this week.

Members from across the organisation have taken part in filming for the TV advert today which will be at the centre of a multi-platform campaign to be launched in September, although all of those involved have been sworn to secrecy on the exact content until the campaign begins to air in early September.

The process of planning for the campaign has taken several months, with selection of a creative agency headed up by a former managing director of global advertising agency Publicis, selected through a pitch process earlier in the year. Following this, various creative concepts were considered and extensive work started with a leading media buying agency to ensure that the campaign has the widest possible reach within the target groups for residential sales and lettings.

Many members have been getting in touch to ask for digital logo files and window stickers in preparation for the launch of the campaign, by which point any remaining old ARLA logos will look very dated. If you are still in need of logos please get in touch