PRESS RELEASE: Association of Residential Letting Agents (ARLA) and National Association of Estate Agents (NAEA) are today moving into a new era, altering their emphasis from industry facing licensing to consumer protection with the launch of Propertymark.
The organisation speaks with a single voice and unites the interests of all its audiences.
For over fifty years, ARLA and NAEA have represented the professional property sector to key audiences within the industry, media and to policy makers. Consumers however have had little awareness of either organisation. Having listened to our members, and, given the significant challenges the industry is facing, it is clear, now more than ever before, the public needs far better understanding of how to choose a property agent that has the consumer’s interest at heart.
The new focus unifies the two organisations, as ARLA Propertymark and NAEA Propertymark1.
David Cox, ARLA Propertymark Chief Executive, and Mark Hayward, NAEA Propertymark Chief Executive, said: “Having a home is the most important issue for consumers and our members are there to protect and guide people with their property transactions. At present customers don’t know where to go for advice or can’t be sure if they are dealing with a professional. We are changing this. We will reach out to customers directly so they recognise Propertymark and understand that by using a Propertymark Protected agent they and their money are safe.
“Propertymark is a stamp of approval for consumers when they seek professional property expertise in buying, selling, renting, leasing, or valuing a property. It stands for protection for the consumer, and offers the highest standards and qualifications among property professionals. Propertymark Protected agents have opted for regulation in an unregulated sector, and provide reassurance for consumers as well as protection against rogue operators.”
1 The new organisation also integrates Association of Professional Inventory Providers (APIP) as ARLA Inventories; Institute of Commercial and Business Agents (ICBA) as NAEA Commercial; and National Association of Auctioneers and Valuers (NAVA) becomes NAVA Propertymark.
For further information contact:
Propertymark Press Office
Tel: 020 7566 9777
About ARLA Propertymark
ARLA Propertymark is the UK’s foremost professional and regulatory body for letting agents; representing almost 9,000 members. Our members operate to professional standards far higher than the law demands and we campaign for greater regulation in this growing and increasingly important sector of the property market. By using a ARLA Propertymark protected agent, consumers have the peace of mind their agent will provide a professional service and their money is safeguarded by Propertymark’s Client Money Protection scheme.
About NAEA Propertymark
NAEA Propertymark is the UK’s leading professional body for estate agency personnel; representing members who practice from over 11,500 offices in all aspects of property services. We are dedicated to the goal of professionalism within all aspects of property, estate agency and land. Our aim is to reassure the general public that by appointing a NAEA Propertymark Protected agent to represent them, they will be safeguarded and receive the highest level of integrity and service for all property matters.