Latest News

Universal Credit in the news again for all the wrong reasons

16 November 2017

Universal Credit is in the news again for all the wrong reasons. We've lobbied the Government over our concerns about this recently introduced benefit, but real-life examples of tenant hardship were brought to the fore in a heated debate in the House of Commons yesterday. Read More...

Chief Executive's update

13 November 2017

It’s been one of the busiest months we can remember here at Propertymark HQ with the Government having announced more consultations, reports and legislation than you can shake a stick at. With so much going on, as part of a running feature we take a look at how ARLA Propertymark Chief Executive David Cox has been spending his time serving our members’ interests. Read More...

 

Propertymark TV advert goes live this week

Monday 04 September 2017

From considering creative agencies, to initial concept, to storyboarding, to filming day - our forthcoming advertising campaign has taken a lot of energy and hard work to get off the ground as it has continued at breakneck speed, which will culminate with the launch of the Propertymark TV advert later this week.

This is our first advertising campaign to highlight the importance of using an agent offering Propertymark Protection and members from across the organisation committed to an early start to take part in the filming, following a casting call which we put out across the organisation.

As well as the TV campaign which will air across various channels including More 4, Sky channels and UK TV, we will be featuring prominently across radio, digital media, Zoopla and Rightmove websites, and social media.

In total the TV campaign alone will be shown around 2000 times, and is expected to reach of over 30 million people; carefully targeting groups for residential lettings and sales markets.

So, it’s time to stock up on your popcorn, and prepare to do your bit to ensure you get maximum benefit from the advertising campaign. And don’t forget to keep your eye out on our social media channels for further updates throughout the week!

The key focus of the advert is to promote the importance of using an agent who is ‘Propertymark Protected’, so if you haven't already ordered your new window sticker or digital logo, please get in touch as this will feature prominently as part of the campaign.

Months in the making, various creative concepts were considered for the campaign and we think we're onto a winner with the final ad – we hope you do to!