Latest News

MPs recognise our call for more enforcement

19 April 2018

On 19 April 2018, the influential Housing, Communities and Local Government Committee, made up of MPs in Westminster, released its second report following the evidence sessions as part of its inquiry into the Private Rented Sector and Draft Tenant Fees Bill. Read More...

Propertymark urges Government to streamline redress with ombudsman portal

13 April 2018

ARLA Propertymark and NAEA Propertymark have submitted a joint response to the Government’s consultation on Strengthening consumer redress in the housing market by calling for an ombudsman portal for housing related complaints with one ombudsman for private housing and another for social housing. Read More...

 

Propertymark TV advert goes live this week

Monday 04 September 2017

From considering creative agencies, to initial concept, to storyboarding, to filming day - our forthcoming advertising campaign has taken a lot of energy and hard work to get off the ground as it has continued at breakneck speed, which will culminate with the launch of the Propertymark TV advert later this week.

This is our first advertising campaign to highlight the importance of using an agent offering Propertymark Protection and members from across the organisation committed to an early start to take part in the filming, following a casting call which we put out across the organisation.

As well as the TV campaign which will air across various channels including More 4, Sky channels and UK TV, we will be featuring prominently across radio, digital media, Zoopla and Rightmove websites, and social media.

In total the TV campaign alone will be shown around 2000 times, and is expected to reach of over 30 million people; carefully targeting groups for residential lettings and sales markets.

So, it’s time to stock up on your popcorn, and prepare to do your bit to ensure you get maximum benefit from the advertising campaign. And don’t forget to keep your eye out on our social media channels for further updates throughout the week!

The key focus of the advert is to promote the importance of using an agent who is ‘Propertymark Protected’, so if you haven't already ordered your new window sticker or digital logo, please get in touch as this will feature prominently as part of the campaign.

Months in the making, various creative concepts were considered for the campaign and we think we're onto a winner with the final ad – we hope you do to!