Market Research

Knowing your market and your competitors is key to the success of any business, in this half day course learn how to manage the project and get the results.


No Dates Available

Sorry there are no dates available, to talk to us about availability please contact us on: 01926 417 787


Business owners, managers or those tasked with carrying out market research


  • The reasons for conducting market research
  • Developing an environmental analysis and competitor profile
  • What your customers feedback can be used for to improve your business
  • The respective merits of qualitative and quantitative research
  • How to develop a research brief that delivers results
  • How to undertake group discussions
  • How to develop a questionnaire
  • How to undertake brand awareness results
  • Maximising ‘local’ data resources
  • How to present market research results
  • How to manage a research agency and maximise budget resources
  • Undertaking internal research

Waiting list

If the date you would like is fully booked and you would like to be placed onto the waiting list, please email with your name, contact details and how many places you would like; if a place becomes available we will then contact you. Alternatively if we have sufficient interest we will try and arrange an additional date for the course to run. 

In-house training

This course is also available in-house. For more information on this please contact the Courses department on 01926 417 787 or email

Alternative dates or locations

To register your interest in alternative dates and locations for this course please email


Level: Advanced 
CPD: 3 hours

face to face

Face to Face

Meet Your Trainer

Brian Schubert, Course Trainer

Brian Schubert

Brian is an experienced Sales & Marketing professional who has worked for a number of high profile membership organisations including RICS, FMB and EEF. The focus with NAEA, ARLA and indeed all NFoPP Associations  is to maximise the effectiveness of all stakeholder marketing whilst increasing consumer brand awareness and developing positive brand dispositions and image perceptions.

Brian is also a presenter for the CIM and writes for a number of educational journals.

Related Course

Business Development and Sales

CPD: 3 hours
Level: Advanced

Members: £85+VAT
Non-members: £125+VAT

More info