Private Rented Sector Report: January 2020

More tenants than ever seek housing as rental stock dwindles

Key findings:

  • Demand for rental accommodation reached a record high in January with an average of 88 prospective tenants registered per member branch
  • However, supply of rental stock fell to the lowest level seen in seven months
  • The number of agents witnessing rents increase also rose to 42 per cent

Demand from tenants

  • Demand from prospective tenants in January increased to the highest level on record with 88 prospective tenants registered per branch compared to 56 the previous month.
  • This means that agents have witnessed a 57 per cent increase in the number of prospective tenants registered since December. 
  • Year-on-year, demand for rental accommodation has increased by a fifth (21 per cent), rising from 73 in January 2019 to 88.

Supply of rental stock

  • However, the number of properties managed per branch fell from 206 in December to 191 in January.
  • Supply has not been this low since July last year when it stood at 184.
  • Year-on-year supply is down from 197 in January 2019, but up from 184 in January 2018.

Rent prices

  • The number of tenants experiencing rent increases rose in January, with 42 per cent of letting agents witnessing landlords increasing them, compared to 32 per cent in December last year.
  • Year-on-year, this figure is up from 26 per cent in January 2019, and 19 per cent in January 2018 [Figure 1].

Rent hikes

Figure 1: Average number of tenants experiencing rent hikes in year-on-year

Quote mark

This month’s results are a huge blow for tenants. With demand increasing by more than half, but rental supply falling, rent costs are unsurprisingly being pushed up. Our recent research found that tenants could miss out on nearly half a million properties as more landlords exit the traditional private rented sector and turn towards short-term lets which will only serve to worsen the problem for those seeking longer term rental accommodation.

With the Spring Budget around the corner, it’s important that the Government works to make the private rented sector attractive to landlords again, rather than introducing complex legislation which ultimately squeezes the sector and leaves tenants worse off.

David Cox

David Cox
ARLA Propertymark Chief Executive