Latest News

Regulations on local lockdown published

03 July 2020

The UK Government has published Regulations for Leicester which clarify that agents do not need to cease viewings or close branches in areas of local lockdown. Read More...

Fair Rents (Scotland) Bill no longer proceeding

03 July 2020

The Fair Rents (Scotland) Bill that was introduced to the Scottish Parliament on 1 June 2020, with the aim of controlling rent levels for Private Residential Tenancies has not been advanced to Stage 1 consideration. Read More...

Guidance launched to tackle COVID-19 rent arrears

03 July 2020

ARLA Propertymark has joined forces with other leading organisations from across the housing sector to support tenants and landlords facing rent arrears as a result of the COVID-19 outbreak. Read More...

COVID-19, arrears and your lettings business

02 July 2020

Propertymark Industry Supplier, PayProp looks at the impact of COVID-19 and how agents can best cope with unforeseen challenges when it comes to lost income, managing arrears, and avoiding evictions. Read More...

ARLA Propertymark members manage almost half of England’s private rented sector

01 July 2020

The number of private rented homes in England currently sit at 4.8 million, according to the latest English Housing Survey published by the Ministry for Housing, Communities and Local Government (MHCLG), and as of May 2020, ARLA Propertymark members manage 47 per cent of those properties. Read More...

Are your staff using Propertymark membership as a USP?

Thursday 06 June 2019

In Propertymark’s most recent member survey the top reason that members give for staying in membership is credibility. This backs up previously collected data that shows Principals, Partners and Directors join Propertymark to give their agency an additional unique selling point (USP) while individuals join to demonstrate their commitment to professionalism.

This makes sense, with pressure on supply, agencies need to be using every tool at their disposal to the maximum benefit. Alongside this, consumer awareness is growing all the time meaning that reference to Propertymark membership is more likely to be understood with 20% of UK adults stating that they’re aware of Propertymark (compared to 16% in Wave 1), with 6% saying that they know at least a bit about them. Levels of awareness rise to 31% for those aged 18-34, and 45% for those living in London.  However, it is worth stopping and considering whether staff in your branch really are making use of that tool.

You may have a sticker in the window and a logo on the  footer on your website but are your staff highlighting this USP when they have initial conversations with potential clients?

Are the team highlighting Propertymark Protection in their pitch conversations and leaving behind a leaflet to explain what the benefits are?

Indeed, do your own staff understand what Propertymark Protection is?

If not, all the time and effort that you put in to get your membership might be going to waste. In order to overcome this, Propertymark has a number of resources including simple, sample text to help staff working at Propertymark Protected agencies to use the USP to promote the business.

You can use this on your website and as a reminder for staff:

We are members of ARLA Propertymark which means we meet higher industry standards than the law demands. Our experts undertake regular training to ensure they are at the forefront of developments in the industry and to provide the very best moving experience to you.

What does that mean?

  • Independently audited financial accounts submitted to Propertymark Backed by Client Money Protection (CMP), a scheme which reimburses lost money
  • Hold professional indemnity insurance
  • Adheres to a nationally recognised Code of Practice.

Additionally, we have a range of print and downloadable materials that you should be using to support the conversations you’re having with your customers including:

  • leaflets explaining why vendors and landlords should choose a Propertymark Protected agent,
  • canvassing cards,
  • Trust the Expert brochures,
  • kids activity packs,
  • posters for your window display units,

And beyond this we have more to support your credibility with:

  • CMP resources,
  • student guides and;
  • merchandise, like bottle openers, to leave with prospect clients.

All of these resources are either free to download or available at heavily subsidised cost from our online shop to enable you to maximise the business potential of offering Propertymark Protection.

More information

Find out more

If you are an individual member, you can also discuss your personal membership with customers to demonstrate your professionalism.

If you are not currently in membership go to arla.co.uk/join for more information.