Latest News

Five ways to keep your landlords onside - Payprop

21 October 2019

Britain’s private rented sector is going through a crisis of confidence. Between changes to mortgage tax relief and the looming removal of Section 21 evictions, landlords are thinking hard about their futures in the industry. Read More...

A thirst to get qualified at the Propertymark Wales National Conference

18 October 2019

With so much change for agents in Wales in 2019, the delegates at the Propertymark Wales National Conference heard a legislative reminder on anti-money laundering, referral fees and the regulation of the industry. Read More...

London letting agents guilty of money laundering

18 October 2019

Three London agents have received suspended sentences after pleading guilty to fraud following an investigation made by the National Trading Standards eCrime Team. Read More...

Homeowners more than £350k better off than private renters over 30 years

18 October 2019

The average homeowner in the UK could be £352,500 better off than the average private renter over the next 30 years, new research from the Intermediary Mortgage Lenders Association (IMLA) says. Read More...

Landlord fined £25k for unlicensed properties

18 October 2019

A buy-to-let landlord in Nottingham was convicted of nine offences of failing to license properties under the Selective Licensing scheme at Nottingham Magistrates’ Court. Read More...

Are your staff using Propertymark membership as a USP?

Thursday 06 June 2019

In Propertymark’s most recent member survey the top reason that members give for staying in membership is credibility. This backs up previously collected data that shows Principals, Partners and Directors join Propertymark to give their agency an additional unique selling point (USP) while individuals join to demonstrate their commitment to professionalism.

This makes sense, with pressure on supply, agencies need to be using every tool at their disposal to the maximum benefit. Alongside this, consumer awareness is growing all the time meaning that reference to Propertymark membership is more likely to be understood with 20% of UK adults stating that they’re aware of Propertymark (compared to 16% in Wave 1), with 6% saying that they know at least a bit about them. Levels of awareness rise to 31% for those aged 18-34, and 45% for those living in London.  However, it is worth stopping and considering whether staff in your branch really are making use of that tool.

You may have a sticker in the window and a logo on the  footer on your website but are your staff highlighting this USP when they have initial conversations with potential clients?

Are the team highlighting Propertymark Protection in their pitch conversations and leaving behind a leaflet to explain what the benefits are?

Indeed, do your own staff understand what Propertymark Protection is?

If not, all the time and effort that you put in to get your membership might be going to waste. In order to overcome this, Propertymark has a number of resources including simple, sample text to help staff working at Propertymark Protected agencies to use the USP to promote the business.

You can use this on your website and as a reminder for staff:

We are members of ARLA Propertymark which means we meet higher industry standards than the law demands. Our experts undertake regular training to ensure they are at the forefront of developments in the industry and to provide the very best moving experience to you.

What does that mean?

  • Independently audited financial accounts submitted to Propertymark Backed by Client Money Protection (CMP), a scheme which reimburses lost money
  • Hold professional indemnity insurance
  • Adheres to a nationally recognised Code of Practice.

Additionally, we have a range of print and downloadable materials that you should be using to support the conversations you’re having with your customers including:

  • leaflets explaining why vendors and landlords should choose a Propertymark Protected agent,
  • canvassing cards,
  • Trust the Expert brochures,
  • kids activity packs,
  • posters for your window display units,

And beyond this we have more to support your credibility with:

  • CMP resources,
  • student guides and;
  • merchandise, like bottle openers, to leave with prospect clients.

All of these resources are either free to download or available at heavily subsidised cost from our online shop to enable you to maximise the business potential of offering Propertymark Protection.

More information

Find out more

If you are an individual member, you can also discuss your personal membership with customers to demonstrate your professionalism.

If you are not currently in membership go to arla.co.uk/join for more information.