Latest News

Discretion in Scottish COVID-19 grant scheme means eligible agencies should get help

04 June 2020

The Scottish Government has responded to concerns raised by Propertymark on behalf of its members, following reports that some Scottish agents had been denied access to business support schemes when local authorities declared the grant is not available to their sector. Read More...

How agents can help vulnerable tenants during self-isolation

03 June 2020

Some tenants who are self-isolating because they are higher risk may face other challenges apart from the direct risk and impact of the virus, Agents are a key part of local communities and can provide housing and support to those in need. Read More...

Greater flexibility built into Job Retention Scheme

01 June 2020

Chancellor Rishi Sunak announced on Friday 29 May, changes to the Job Retention Scheme (commonly known as the Furlough Scheme). Read More...

Electrical safety guidance – England

01 June 2020

The UK Government has today, 1 June 2020, released guidance on the Electrical Safety Standards in the Private Rented Sector (England) Regulations 2020. Read More...

Post pandemic plan: The current power of social media

Tuesday 12 May 2020

Social media has always been a vital component for an agency, but given the current times we are faced with, agents should be using these tools to their advantage and looking at their channels as an opportunity to online network.

It is a major asset as a communication tool but given these unprecedented times, how we communicate, and what channels we use has shifted. Agents now have an even bigger motive to become more compassionate and caring and show others glimpses of their humour and empathy.

Agents can start to use alternative methods to tell their audiences the story of their business and highlight their fundamentals whether that means supporting local businesses, being the fountain of knowledge in the sector or even just being there to lend an ear when times are tough – this will open agencies up in order to grow their market share.

It’s not only time to concentrate on your culture, messaging and conversation during the pandemic but broaden your knowledge, try new things and reinvent yourself as an agency for when you come out the other side of this.

Here are some tips subject to Government guidance that will help to boost your activity and creativity on social media.

You could use an online video tool like Zoom to record an interview with a local business like a florist or lawyer to see how they are working and coping with the lockdown to share on social media. When going out for a walk take photos of scenic areas that are on your doorstep and part of your core market. These will showcase the area and make for an engaging photo slideshow.

People buy from people and the human element of social content appeals to others especially during this time of uncertainty. You could highlight this and tell your audience what your agency is all about by showcasing a member of staff and asking them to explain more about themselves on a home video.

OTHER TIPS INCLUDE:

1) Write blogs on topics like “how to conduct viewings safely”. Propertymark is working with the Government closely for guidance and continuously write guides to educate consumers in order to share on your social media channels.

2) Stay active by commenting on and sharing industry content.

3) Promote your recent reviews and try and get willing clients to provide a video of their experiences with you.

4) Run a competition on something more lighthearted and fun. Propertymark recently worked with Consultancy Director, Martyn Baum and ran a child’s drawing competition where they won a chocolate hamper.

5) Provide top five tips on topics such as gardening, home improvements, etc.

6) Video guide on ‘how to get sale or let ready’ the Propertymark Sales Protocol Toolkit can come in really handy for this.

7) Reminisce on past charity and other events that you were able to take part in prior to the pandemic and tell people your plans for getting back on board when we start to see the other end of the lockdown.

In order to create engaging content agents should commit themselves to regular contact and think about what, who, and how they are going to achieve it.

PROPERTYMARK RESOURCES

Propertymark is running a series of webinars on how to improve your agency's marketing, as well as others to help you through the pandemic. You can also register to watch recordings of those that have taken place.

Upcoming webinars     Recorded webinars