Effective Selling Skills for Letting Agents

This course will help letting agents understand the concept of consultative selling and form a clear strategy to put their skills into practice. Exploring tactics such as using effective questioning techniques, building trust, and effectively selling against the competition, this course is for those who have mastered the basics of selling in a letting environment and want to take their skills to the next level.

Attendees will learn how to develop their confidence and self-motivation, and best practice examples – such as ‘the seven key principles of selling’ – in order to become an outstanding sales person.


Anyone who has a basic understanding of selling within a letting agency (or has worked in a letting environment for 6-12 months).


  • What is Selling
  • Characteristics of an outstanding sales person
  • The seven Key principles of effective selling
  • Building rapport
  • Effective Communications
  • Become a great interviewer
  • Effective presentations
  • Selling against the competition
  • Presenting prices and fees
  • Asking for the business
  • Creating and Delivering an Effective Presentation
  • Confidence and motivation


  • Understand and use the key principles of effective selling
  • Recognise and employ the characteristics of an Outstanding Sales Person
  • Use effective questioning techniques
  • Harness the power of listening and understanding
  • Build trust and rapport with customers and clients
  • Effectively sell against the competition
  • Use techniques to make sure you get the right fee
  • Structure, prepare and deliver effective presentations
  • Develop confidence and self motivation


Effective Selling Skills For Letting Agents

  • Propertymark Westminster, 5-8 The Sanctuary, London, SW1P 3JS - Tuesday 15th September 2020 09:15 - 16:30
    Only 5 spaces available
    Member Price: £185.00 (+VAT)
    Non-member price: £255.00 (+VAT)

What do the delegates think?

"Excellent and positive day learnt a lot in terms of selling, presentation and pitch. I have learnt a lot of transferable skills and knowledge in a new area of lettings"

Kerryn Sim

"Wish it lasted longer, so much to learn. Dean was very knowledgable and friendly."

Deshal Raja

"Tutor has a great knowledge plus delivers the knowledge in a fantastic way"

Connor Ivie

"Really well presented and lively. Relevant information presented in a positive and helpful manner."

Jacquie Edwards

Waiting list

If the date you would like is fully booked and you would like to be placed onto the waiting list, please email courses@propertymark.co.uk with your name, contact details and how many places you would like; if a place becomes available we will then contact you. Alternatively if we have sufficient interest we will try and arrange an additional date for the course to run. 

In-house training

This course is also available in-house. For more information on this please contact the Courses department on 01926 417 787 or email courses@propertymark.co.uk

Alternative dates or locations

To register your interest in alternative dates and locations for this course please email courses@propertymark.co.uk.


Level: Foundation
CPD: 7 hours

face to face

Face to Face

Meet Your Trainer

Dean Ayling, ARLA Trainer

Dean Ayling

Dean has been involved in the Sales and Lettings business since 1981 and has been running his own successful agency in North West London since 1989.

Dean has served as an ARLA Regional Representative as well as sitting on ARLA's National / Divisional Council and Examination Boards.

Dean continues to run his agency as well as providing training and consultancy services specialising in the area of Residential Letting and Property Management.

Related Course

Competent Agent Part A

CPD: 7 hours
Level: Foundation

More info

Related Course

Competent Agent Part B

CPD: 7 hours
Level: Foundation

More info

Related Course

Competent Agent Part C

CPD: 7 hours
Level: Intermediate

More info